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CHAPTER 1 - PREPARATION
Keys to success
A. Easily digested, informative and enjoyable content
B. Relevance to your community
C. Distribution
D. Account Management
E. Good systems
Week 1
Days 1 -3
Market Research
Go to your local libraries, cafes, newsagents, take-aways and pick up as many newspapers and magazines that serve your local community. These do not include national titles. Most towns will have 2-3 as a minimum. Some towns will have publications targeted specifically to certain groups of suburbs. Search online for websites that are serving your local community. Some of these might be run by government, councils, radio stations etc.
Create a list of all publications and websites in 16-point font on blank paper. Create the same list in 12 point font on lined paper, 3-times for 3-groups: 14 - 25yrs; 26 -50yrs; 51yrs+. With your clipboard and pen, go to different shopping centres and other high traffic areas of your town. Ask ...
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I have outlined below the points that are important with respect to advertising and any form of communication. The following elements drive successful communication, be it advertising, a letter, email or other form of communication aimed at...
In addition to growing pressures on the purse strings for businesses and buyers, we all hear that consumer markets are becoming more discerning. Fussy. It is not enough anymore for your newspaper or magazine advertisers to simply tell the m...
Tomorrow's newspaper is a very different beast! With the increasing availability of instant news and information 24/7, the 'news' part of newspapers is rapidly morphing. If I want to know who did what when or what today's big issue is, whet...
PRESS RELEASE: A NEW ERA IN PRINT
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Horton Media expands in Australia By Pam Graham of NZPA
AUCKLAND
Horton Media is expanding into Australia with the opening of a new printing facility in Queensland.
The plant is a $10 million investment by the 10-year-old com...
VIO ADOPTS WEBSEND AS NEXT GENERATION TECHNOLOGY AND BUSINESS PLATFORM IFRA publication date: 16.09.2008
New browser-based architecture will improve functionality, lower costs and drive business growth.
Vio Worldwide, a global leader in ...
The cyclone that ripped through Burma left tens of thousands dead and a million homeless--a natural disaster made much worse by the failure of the military junta to warn or evacuate its people.
Now, the government has slowed the urgent pro...
When a Company Starts Messing With Pension Plans It’s Usually A Warning Sign Of Financial Problems, But This Is Gannett, The Largest US Publisher, Surely Things Can’t Be So Dire There?
Gannett made headlines twice this ...
Be the Editor of the Alice Springs News,
the largest circulation newspaper in
Australia's most famous regional centre.
The weekly paper, circulation 11,500, is in its 15th year of publication.
It covers one million square kilometers o...
An interesting article appeared this weekend on www.techcrunch.com - Microsoft CEO Steve Ballmer (http://en.wikipedia.org/wiki/Steve_Ballmer) sat down for lunch with editors and reporters at the Washington Post and told them print will...
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